The streetwear brand 55DSL was born in 94, as part of the Diesel group, when action sports, music and the Internet were altering perceptions of fashion.
It has become a unique streetwear brand strongly influenced by sport.
Globally distributed, with a strong presence in Japan, Italy, UK, France and USA. There are now 4 flagship stores in key locations around the world; London, Milan, Tokyo and New York.
The product quality, design innovation, fabrics and styling are constantly evolving to meet the demand of today’s young fashion conscious street-wear consumer.
An ultra-saturated video palette, corrupted video files and solarized images, compliment our characteristic themes of military functionality and sport styling. Graphically it’s bold, geometric with a bright multi-colour theme.
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- Tags: 55 DSL, Diesel, milan, Young Fashion
