Celebrating a turkish wedding in the street, Istanbul, Turkey. The musicians are playing traditional Turkish instruments, the davul (drum) and the zurna (the wind instrument).

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LTB Littlebig… Denim

27 May 2008

LTB Littlebig is one of the brand of Cak Group;established in 1948 ;had taken its first step into the world markets with the introduction of its own brand Ltb LittleBig in 1994.Currently, in 65 countries the sales of Ltb Littlebig products are being carried out through the present sale distribution channels and new marketing studies are continuing in various countries.

Ltb Littlebig vision includes relaxed characters who wants to be themselves without any prejudices, strong personalities those who trust themselves as well as their appearance with the trends they follow with the brand.Brand’s commitment : With having the various choices of the products and being reachable as a brand, letting the customers with the best conditions they ask for.

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Mavi Jeans… The Perfect Fit

27 May 2008

Mavi philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. Maviterranean is sexy, intimate, inspirational and breezy. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward denim.

Mavi’s development from a jeans brand to an international fashion brand has been achieved through a successful marketing strategy that evolved around the “Perfect Fit“. The Perfect Fit is not just about fitting the body. It is also about fitting the culture. The connection of Mavi to its customer is more than just life style. It is being a part of their life and the consumers being part of Mavi.

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