str Buzz - Street Fashion & Style

Another picture to tell something about Milano, though I think he has a little bit a depressing touch… The street was rather dark.

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If you were wondering when this eco-aware fashion stuff will end and the industry will get back to the raping and pillaging of earth’s natural resources and animals don’t hold your breath. Everyone is on the environmentally conscious fashion train with little to no end in sight. The New York Times a couple of days ago featured an article on Future Fashion (the initiative spearheaded by EarthPledge and Barneys New York).

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Canadian clothing line Juma recently launched its online store at the aptly-titled website, www.jumaonlinestore.com! The store features a ready-to-wear, contemporary Spring collection from the design duo. Siblings Alia and Jamil Juma find inspiration for the innovative designs from their urban surroundings, eclectic group of friends and extensive travels. They have been creating comfortable, composed pieces known for their downtown feel, high quality and fashion-forward refinement. The Toronto-based designers have a strong creative vision of developing fresh silhouettes with modern details for the young, sophisticated, and professional with an astute fashion sense. These sound and look like practical, fashionable clothes, appropriate for our lives. We’re glad to be able to get their stuff Stateside!

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