Sport shoes in the 70´s, disco shoes in the 80´s, working shoes in the 90´s - to day a trendy retro shoe. This is the story of the dull communist shoe, which was “invented” by a Danish company and later marketed to become the best selling single shoe ever in Denmark.
By staying loyal to the core values of the shoe both when it comes to production and design, we have been able to carry the shoe over as a true retro product.
Production is in fact done on the same premises and with exactly the same machinery, as when it all started 35 years ago.
The use of all natural products with production only in Europe are feats liked by the trade as well as of consumers.
Staying loyal to design does not mean that design has not changed. From beeing produced in 2 colours only - black and white - Kawasaki is now available in a wide range of colours and different styles - shoes,boots as well as slippers.
The basic range can be supplied all year round in shoes as well as in boots, while special fashionoriented themes like “hot shot”, “news” or “camouflage” are supplied month by month in a limited edition. In this way demands from trade and consumer for stability as well as for new products are satisfied.
Kawasaki has proofed to be an extremely strong selling product in the competitive Scandinavian fashion-lifestyle market and is now ready to enter the European market as well - we expect to be as succesfull there as we have been in Scandinavia.
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Evolving from just six T-shirts and a can of spray paint, Ecko Unltd. has become a full-scale global fashion and lifestyle company. Founded in 1993 by designer Marc Ecko, it has become the touchstone of a generation without boundaries. A fashion-based cultural compass pointed squarely at the new world market and commercial success. The World Famous Rhino Brand.
Ecko Unltd. and Rhino Red by Marc Ecko – Footwear that is always moving forward. The men’s Ecko Unltd. collection is comprised of low-profile fusion looks, logo-driven street athletic styles, and black and brown urban basics. The women’s Rhino Red collection is broken out by logo-emblazoned street athletic styles and fast fusion looks. White is essential, black is basic and brown is in-demand. Color pops and unique prints are also vital – as are bits of metallic in men’s and women’s. All of it is fresh.
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- Tags: Ecko Unltd, Footwear, Marc Ecko, Rhino Red, Shoes, Spray Print, T-Shirt
PUMA is the global athletic brand that successfully fuses sport, lifestyle and fashion influences. A unique combination of technical innovation and revolutionary design delivers the unexpected in sportlifestyle footwear, apparel and accessories.
Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries.
PUMA’s brand philosophy combines sport credibility with a unique lifestyle outlook to create distinctive products for consumers.
