str Buzz - Street Fashion & Style

Overheard from the Front Row: “This is FIERCE, this is MAJOR!

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KUSTOM is born out of Australia in 2000, created by a pro-surfer freak about shoes. The founders realized that there was no brand to fit the surfers’ needs for surf lifestyle and affordable shoes. Part of Billabong International since 2004, KUSTOM benefits from the Group’s strong expertise in international brand management, distribution, and retailing, and is set to become a true global footwear brand.

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JB Classics was officially launched in San Francisco, CA during the winter of 2001. Founder Jason Bass had noticed a void in the footwear industry. The lack of personality and added details in current footwear encouraged him to start his journey. In late 2004, Mdot and JB joined forces to steer the brand from its ultra niche platform to the next layer, JB Classics Lab® was formed. The two plan on covering all the elements of lifestyle. Rooted in design, JB Classics Lab® pushes the limits with every collection.

JB Classics Lab® incorporates the comfort of an athletic sneaker with the aesthetic and details of a luxury shoe. Mixing luxe materials with their signature strong and vibrant color combinations to create a walking journal of travels and inspirations. Constantly employing the hands on approach to all produced and experienced. Whether it be molding the ingredients that form a shoe or visiting the materials market to get an edge on “what’s new” market wise. Reaching new heights year after year, the brand has been recognized as a lifestyle brand. The full scope from footwear to toys, the products can be intermingled and always tell a story.

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