Leatherock is a designer belt manifacturing company based in San Diego, California. Established in 1984 by husband and wife, Laurence & Rahleen Bloch, Leatherock has enjoyed one success after another with sales forces across the nation from Los Angeles to New York as well as Europe.
Rahleen heads up the design team and both, Rahleen and Laurence, take care of the production and manufacturing. The design team has always been on the cutting edge of the designing world, committed to make each and every belt a piece of art and a personal expression. The objective has been to attract a clientele that is upbeat and energetic about fashion, not afraid to make a statement by what they wear.
LOSER was born in 2003 as a clothing brand which gets its inspiration from the punk rock music and boardsports world.
LOSER’s roots dip down into it and to this world mainly refers to.
Our mission is to allow punk rock world to communicate and claim ideas and values. Besides that we provide our customers with top quality clothing.
Marketing strategy is oriented on supporting international underground rock bands who are particularly representative of the brand.
“Who is judged to be a loser in the society we live in, not necessary he really is”