Morphine Generation was born over the Summer of 2003 in a dingy Hollywood garage. The collection was founded and is designed by Los Angeles based designer Erik Hart, motivated by the need to create a means to support his music and continue to play in his band, Suicide Club. His artistic talents have proven to span beyond expectation as Morphine Generation has become a lifestyle collection for hopeless romantics.

Morphine Generation can be found at the following stores: H Lorenzo in Los Angeles, Atrium in New York City, Loveless in Tokyo, Harvey Nichols in Hong Kong, Ekseption in Madrid, Cruise in the UK.

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