Rich Yung Society Clothing was officially launched in 2006 by Brooklyn rapper John “Fabolous” Jackson.
Known for setting some of Hip Hop cultures biggest trends in the years between 2000 to 2005, Fabolous spoke of wanting to create his own brand minimally. Rich Yung Society clothing was the realization of those words, making the words ‘words do come true’ a timeless classic.
China is the new retail giant – and a fashion-conscious younger generation is bringing a fresh look to its city streets
As the finishing touches are made to the Olympic venues, across Beijing another temple to sport is rising from the ground. Or rather, a temple to sportswear in the form of a colossal Nike shop. International shops and malls are springing up in the city faster than a 100m sprinter.
With China predicted to become the world’s biggest luxury market within the next decade, every well-known international label wants a piece of China’s retail pie. In the Oriental Plaza mall in Beijing, Louis Vuitton, Burberry and MaxMara have all opened sleek new shops. There is a popular conception that the Chinese are obsessed with big brands, and to a great extent this is true, as the obvious logos that emblazon everything from an office worker’s fake Louis Vuitton bag to a teenager’s copycat Kappa tracksuit attest. It’s even possible to determine the popularity of a brand by how heavily it is imitated in one of the country’s malls or markets.
Harajuku girl, used to identify girls who gather in Harajuku district, Tokyo, Japan. Their costumes is in several different styles of clothing that originated in the culture of Japan’s major cities.
The term is not only monopolized by those who gather in the district themselves, but has become a relatively popular expression in the United States. Popular use originated from the American singer Gwen Stefani’s 2004 Love.Angel.Music.Baby album, which brought attention to Stefani’s entourage of four supposed “Harajuku Girls” who were hired to portray the look, three of whom are Japanese and one of whom is Japanese American. These “Harajuku Girls” are not in fact the fashion aficionados or the home sewing hobbyists from whence they derive their name.