Looking Glass was created in August 2005 for Fitmay Fashions Ltd. Designer Emilie Barson launched the 1st collection at Pure in February 2006. Looking Glass now stock 100+ Boutiques nationally and globally. Emilie began her career as a fashion designer creating clothes to sell at the infamous Portobello and Spittlefields market. Since the success of Looking Glass, Emilie has been working with Claire Davey; who has previously worked for Elspeth Gibson to help create this truly inspiring label.
The name of the label was inspired from the famous story Alice in Wonderland. We wanted to create a vintage inspired brand that was fresh and quirky but that looked to the past for inspiration. Looking Glass is essentially a label that has many influences from Hollywood glamour through to an array of colourful and magical musicals that simply inspire and delight.
Mack trucks. Butt cracks. Filth. None of these words would be out of place in association with either diesel – the cheap, pungent fuel of the proletariat, or Diesel – the modish, pricey togs of the aristocratically swank.
If you have a little sister, she wears Diesel jeans. If she doesn’t, she wants to, and is probably working right now, minimum wage, to save up the US$ 100+ per pair for the subtly red-striped pocket. Diesel makes other products – sweaters, tanks, bikinis, watches – but the jeans, Diesel jeans, are what the cult is all about. And if you don’t own a pair, it’s okay, no worries; not everyone can be cool. But, if Renzo Rosso, Diesel founder and jean deity, had his way, we all would be; cool that is.
Donna Karan founded her company in 1984: “To design modern clothes for modern people”. Based on an intuitive understanding of a woman’s needs and desires, she created a head-to-toe concept based on “seven easy pieces” that mixed and matched into a day-into-evening wardrobe, a revolutionary concept at the time. Hallmarks included body-conscious shapes, tactile stretch fabrics, cashmere knits, leather and gold artisan touches - all unified with a black palette. Donna Karan New York, and its fast-fashion counterpart DKNY, speak to an international lifestyle, as represented by New York City, where it all began.
Over the years, the company has evolved, diversified and greatly expanded, but Karan’s original philosophy and vision remain the same. Donna Karan New York embodies the ultimate in luxury, sensuality, comfort and creative expression for women and men. Introduced in 1989, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY embraces every age, lifestyle and activity, from work to weekend, jeans to evening.
