str Buzz - Street Fashion & Style

J.C. RAGS, founded in 1994 is a men’s brand for fashion conscious people.

It‘s a complete collection of jackets, coats, non denim pants, shirts, jersey & knits.

Keywords are quality & fit, sturdy, rough & strong in colours.

J.C. RAGS brings 6 collections per year. The 2 main collections are split in 2 deliveries with their own theme & colour/stories.

For spring/summer 2008 the January delivery is called “planet earth = calling� and the February delivery is called “Dr. Gym�.

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The Lambretta brand originated from Lambrete, Milan, in 1947, where the Italian company Innocenti started manufacturing the Lambretta scooter. Although the scooter is no longer in production, its name and the style statement it stands for live on in the form of Lambretta Clothing - one of the UK and Europe’s most sought after and iconic fashion brands - embedded at the heart of youth culture.

To those around in the 1960’s, the name Lambretta is synonymous with the original Modmobile, the Lambretta scooter, and the distinctive Italian-influenced style of that era (think Quadrophenia). This heritage and attitude underpins the Lambretta streetwear label that burst onto the UK fashion scene in 1997 and has been increasingly important to a new generation of equally fashion conscious and aware people ever since.

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Imagine a girl - courageous and individual. A strong, independent and open-minded girl, who cares about style rather than fashion. She fears nothing except disappearing into the crowd. Her way to mix chic and street, combining raw and feminine, gives her a unique attitude - a class of her own. Our vision is to create one-of-a-kind items that complete her style. They embrace her unique personality and save her from her “blending-in� phobia.

We have put our hearts into creating a brand composed of fabulous musthaves with a strong feeling of authentic luxury. A philosophy of individual design and edgy identity. Feminine and unpredictable. Always having in mind that everything comes from within. Beauty can never be bought. Phobia is not a look or a trend. It’s a feeling of being special. A celebration of the daring free spirits and playful minds.

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