Donna Karan founded her company in 1984: “To design modern clothes for modern people”. Based on an intuitive understanding of a woman’s needs and desires, she created a head-to-toe concept based on “seven easy pieces” that mixed and matched into a day-into-evening wardrobe, a revolutionary concept at the time. Hallmarks included body-conscious shapes, tactile stretch fabrics, cashmere knits, leather and gold artisan touches - all unified with a black palette. Donna Karan New York, and its fast-fashion counterpart DKNY, speak to an international lifestyle, as represented by New York City, where it all began.
Over the years, the company has evolved, diversified and greatly expanded, but Karan’s original philosophy and vision remain the same. Donna Karan New York embodies the ultimate in luxury, sensuality, comfort and creative expression for women and men. Introduced in 1989, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY embraces every age, lifestyle and activity, from work to weekend, jeans to evening.
PUMA x STREB dance company. Prepare to be amazed by the physical phenomenon that is STREB, the dance company featured in PUMA’s Spring/Summer Sportslifestyle campaign. The founder and legendary choreographer, Elizabeth Streb, coins the studio’s unusual technique “PopAction.” This untraditional art form draws upon things like dance, extreme sports, boxing, the circus, and Hollywood stunt work. As if this wasn’t enough, STREB also uses daring and strict precision to display the effects of ‘pure movement.’ Tucked away behind the main screen on PUMA’s homepage, you will find your backstage pass to a STREB performance where PUMA gear gets put to the ultimate test. STREB dancers found PUMA footwear and apparel to be the perfect fit in complimenting their “PopAction” style of dance. Together with PUMA, STREB combines unique movements and bold colors to create a futuristic feel.
Concerning talk on Kitmeout about the different Hugo Boss Labels, the following are the official HUGO BOSS Brand Profiles.
HUGO BOSS is represented in the fashion market by the BOSS and HUGO brands. These brand collections and their fashion lines are aimed at various target groups, creating a brand world of extraordinary fashion diversity at a constantly high level of quality.The BOSS Black, BOSS Selection, BOSS Orange and BOSS Green lines as well as the accompanying accessory collections are all part of the core BOSS brand.
