Kiki works with Modern Sky, China’s largest independent record label. She is also in a band that performs frequently at Dongcheng District clubs. With a different bag she would look even more sixties Brit Pop than she already does.
China is the new retail giant – and a fashion-conscious younger generation is bringing a fresh look to its city streets
As the finishing touches are made to the Olympic venues, across Beijing another temple to sport is rising from the ground. Or rather, a temple to sportswear in the form of a colossal Nike shop. International shops and malls are springing up in the city faster than a 100m sprinter.
With China predicted to become the world’s biggest luxury market within the next decade, every well-known international label wants a piece of China’s retail pie. In the Oriental Plaza mall in Beijing, Louis Vuitton, Burberry and MaxMara have all opened sleek new shops. There is a popular conception that the Chinese are obsessed with big brands, and to a great extent this is true, as the obvious logos that emblazon everything from an office worker’s fake Louis Vuitton bag to a teenager’s copycat Kappa tracksuit attest. It’s even possible to determine the popularity of a brand by how heavily it is imitated in one of the country’s malls or markets.
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- Tags: Boys, China, Chinese, Fashion, Giant Retail, Girls, Guys, Men, Retail, Street Fashion, Street Style
