Rich Yung Society Clothing was officially launched in 2006 by Brooklyn rapper John “Fabolous” Jackson.
Known for setting some of Hip Hop cultures biggest trends in the years between 2000 to 2005, Fabolous spoke of wanting to create his own brand minimally. Rich Yung Society clothing was the realization of those words, making the words ‘words do come true’ a timeless classic.
PUMA x STREB dance company. Prepare to be amazed by the physical phenomenon that is STREB, the dance company featured in PUMA’s Spring/Summer Sportslifestyle campaign. The founder and legendary choreographer, Elizabeth Streb, coins the studio’s unusual technique “PopAction.” This untraditional art form draws upon things like dance, extreme sports, boxing, the circus, and Hollywood stunt work. As if this wasn’t enough, STREB also uses daring and strict precision to display the effects of ‘pure movement.’ Tucked away behind the main screen on PUMA’s homepage, you will find your backstage pass to a STREB performance where PUMA gear gets put to the ultimate test. STREB dancers found PUMA footwear and apparel to be the perfect fit in complimenting their “PopAction” style of dance. Together with PUMA, STREB combines unique movements and bold colors to create a futuristic feel.
