In the search of ecological, sustainable or fair-trade Products we carry, for the first time, this summer the brand EDUN

EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono with New York clothing designer Rogan Gregory. The company’s mission is to help increase trade and create sustainable employment for developing areas of the world with an emphasis on Africa, providing a business model that others can replicate and follow.

It is a for profit business that works on a micro-level to help build the skill set of our factory base. Equally, EDUN acts as a voice to encourage the fashion community to do business in Africa as a means to bring the continent out of extreme poverty.

EDUN works on the basis of trade vs aid to help build sustainable communities. We currently produce in India, Peru, Tunisia, Kenya, Lesotho, and Madagascar.

EDUN offers a return to nature with a fashion edge. Inspired by the art nouveau movement of the late 1800’s, EDUN’s designs draw from the flowing forms found in the world of nature, by day and by night. The movement - marked by a blending of disciplines from artists, poets and musicians coming together in reaction to the coldness posed by the Industrial Revolution - revered beauty in craftsmanship and everyday objects. This was most evident in the work of Rainer Maria Rilke and the art of Klimt.